Oreo has revealed two new flavours inspired by popular American variants – Oreo Strawberry Cheesecake and Oreo Mint.
Oreo Strawberry Cheesecake is the first fruity flavour to be introduced to the range and is based on the popular US Berry variant. Oreo Mint is America’s number one Oreo variant.
A £4m marketing campaign including TV, PR, digital and experiential activity is planned.
Helen Potter, Oreo Senior Brand Manager at Mondelēz International, said: “Many of our British fans have told us that they’d like us to bring some of the American flavours across the pond so we’re launching two of their favourites this summer. Retailers should stock up to make the most of increased excitement and awareness.”
