Natural Balance Foods has made two additions to its Nākd range of snacks and also unveiled a new limited edtion flavour.
The first new variant in the range is Nākd Peanut Delight – a rich and nutty bar with chunks of peanut pieces and a hint of sea salt (rrp 75p per 35g bar). Like the rest of the Nākd range, it’s free-from added sugar, gluten, wheat and dairy, counts as one of your five-a-day and made with raw fruit, nuts and natural flavours.
Nākd Apricot Crunch (rrp 75p per 30g bar) joins the crunch bar range. With 5.5g (18%) of added protein and chunks of apricot, the bars are all-natural, vegan-friendly and contain no gluten, wheat, dairy or added sugar. It joins four other flavours in the Crunch range – Apple, Banana, Strawberry and Cocoa.
Nākd’s limited edition Carrot Cake bar (rrp 75p per 35g bar) is made with pieces of carrot, walnut, almonds and a hint of cinnamon. It is available until March next year, and meets consumer demand for snacks inspired by dessert flavours. Last year Nākd’s pudding/dessert-inspired flavours saw sales increase by 101% year-on-year, particularly driven by Bakewell Tart.
Marina Love, Marketing Director at Natural Balance Foods, said: “Increasing numbers of shoppers expect to be able to find healthier options in convenience stores. Nākd’s range encompasses all these need states, while still offering consumers a choice of better-for-you snacks that tick the health boxes and taste delicious.
All the variants in the Nākd range, which is worth £6.4m, are available from leading wholesalers.
