Quaker Oats has launched a new on-pack promotion that offers a free Nuffield Health one-day gym pass with every pack.
Shoppers also have the chance to instantly win one of 70 Health and Wellbeing packages from Nuffield Health, worth £1,000 each.
The promo continues on from Quaker’s ‘I owe it to Oats’ campaign and appears across the Quaker Oat So Simple range for 10 weeks. It includes TV, digital and other broadcast activity.
Steph Okell, Quaker Senior Marketing Manager at PepsiCo, commented: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go.
“That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”