Trebor has launched its first sugar free hard-boiled sub-range, new Trebor Cool Drops.
New Cool Drops Sugar Free is available now in two flavours: Extra Fresh and Lemon. Both come in 28g flip-top boxes in shelf-ready outers of 12 at an RSP of 60p. Price-marked packs are also available (50p PMP).
The launch will be supported by a new digital campaign.
Laura Trampe, Brand Manager for Trebor, said: ‘‘We’ve undertaken extensive consumer research, finding that the new format was very well received by consumers.
“Trebor Cool Drops Sugar Free aims to help retailers drive incremental sales by expanding the brand into a new segment and also brings excitement to consumers by combining proven trendy flavours, with the increasing demand for sugar free products.”