Grace Foods has launched a no added sugar variant of vanilla-flavoured Nurishment Original, available now in a 400g £1 price-marked pack.
The launch is supported by ‘Built For Strength’, the brand’s £1m 2018 marketing campaign.
Trade marketing support includes Nurishment’s biggest ever point of sale distribution drive in cash & carrys and thousands of independent stores across the country, backed by an online competition that gives consumers who buy four cans the chance to win £100.
Nurishment Original is suitable for vegetarians and provides more than 80% of people’s recommended daily intake of nine essential vitamins and four minerals, plus 20g of protein.
Nimal Amitirigala, GraceKennedy’s Global Category Manager for Beverages, said: “New product development is key to driving the growth of the flavoured milk category and the introduction of no added sugar Nurishment Original Vanilla underlines our commitment to continued brand growth by offering consumers the choice which suits their individual lifestyle.”