Insight consultancy TWC Group has announced a Price Marked Pack (PMP) data extension within SmartView Convenience (SVC).
The dedicated PMP performance view enables users to analyse PMP trends, benchmark against standard packs, identify category and brand-level PMP opportunities; understand shopper and retailer sentiment towards PMPs and strengthen pricing, promotional, and ranging strategies.
“Price Marked Packs remain a cornerstone of value perception in independent convenience,” said Sarah Coleman, Commercial Director, TWC Group.
“By adding PMP visibility into SmartView Convenience, we’re giving suppliers and wholesalers the clarity they need to optimise pack strategies and respond to market dynamics with confidence.”
