Frozen pizza brand Goodfella’s has launched a new on-pack promotion to celebrate the Big Night In occasion.
Running to the end of November, and part of a wider digital and TV campaign, the promo gives shoppers the opportunity to win a top prize of £10,000. Hundreds of other prizes are also up for grabs, including Amazon vouchers, Goodfella’s pizza vouchers, and pizza blankets.
Claire Hoyle, Head of Marketing at Goodfella’s, commented: “Having tested the promotion with shoppers, we found that over 80% of respondents found the prize offer appealing and we’re confident the campaign will help retain some of the 1.7m new shoppers who have bought into the frozen pizza category in recent weeks.”
