KP Snacks is launching Nik Naks Xtra Hot ’N’ Fiery, available from 23 March in a £1.35 price‑marked pack.
Building on the success of Nice ’N’ Spicy, the new flavour expands the range to meet demand for hotter profiles in bagged snacks. It promises a fiery kick while retaining the distinctive Nik Naks shape and texture.
Spicy remains a growth engine for the category, with 51% of UK consumers saying they enjoy spicy food, and spicy crisps accounting for more than 10% of total category sales and growing year on year. The launch also leverages the strength of Nik Naks in the £1.35 PMP format, where spicy is the largest flavour profile and Nik Naks is the sixth-biggest CSN brand.
Nik Naks Xtra Hot ’N’ Fiery £1.35 PMP features in the Now That’s What I Call Music on‑pack promotion running across £1.35 PMPs and grab bags for KP Snacks’ heritage brands including: Nik Naks, Skips, Discos, Wheat Crunchies, Space Raiders and Roysters. Live now until 10 May, the promotion gives shoppers the chance to win cash and music‑related prizes, with a £25,000 retailer incentive across PMP cases.
Worth £47m, Nik Naks is growing in value, with the latest launch following Tangy ’N’ Cheesy last year.
