Britvic Soft Drinks has launched a new marketing campaign to support Pepsi Max Cherry. The million pound plus investment includes out-of-home print advertising, consumer sampling, in-store activation and social media activity aimed at young adults.
600ml PET bottle and 330ml single serve can formats are available for retailers with an rrp of £1.25 and 60p respectively with PMP formats also available at the following price points: two-litre packs £1.69, 600ml at 99p and 330ml at 49p. Britvic says that PMPs within impulse and convenience give retailers and consumers confidence due to the visible value for money.
A spokesperson added that the two-litre PET and multi-pack can formats of Pepsi Max Cherry have seen “fantastic growth” since the brand’s launch in 2011.
