Pepsi has unveiled the latest stage of its ‘You Deserve a Treat’ platform with an integrated summer campaign supporting its new ice cream-inspired Pepsi Zero Sugar flavours: Cherry & Vanilla and Raspberry Ripple.
The campaign marks Pepsi’s latest investment in innovation and combines advertising, experiential activity and nationwide sampling to bring the range to consumers throughout the summer.
At the centre of the activity is a new advert featuring Pidge, a CGI pigeon. The ad highlights the new flavours’ ice cream-inspired taste and will run across out-of-home advertising, social media and digital channels.
The campaign is also being supported by Pepsi Parlour, a Y2K-inspired take on the classic ice cream parlour. The activity includes a nationwide branded sampling tour and immersive pop-up experiences.
Pepsi said the nationwide campaign will drive awareness of the new range and give retailers and operators an opportunity to grow soft drink sales by stocking the Pepsi Zero Sugar flavours throughout the summer.
