Carlsberg Britvic is offering convenience retailers the chance to win one of three £250 experience gift cards to mark the launch of its Pepsi Zero Sugar Ice Cream Flavour range.
The competition runs from 18 July to 17 August through the drinks giant’s At Your Convenience platform. Retailers can enter by signing up or logging in and completing an entry form with their name, store name and email address.
The promotion supports the new Pepsi Zero Sugar Ice Cream Flavour range, which comprises Cherry & Vanilla, Raspberry Ripple and Salted Caramel variants.
Carlsberg Britvic said the range has been developed to tap demand for indulgent flavours, combining Pepsi’s cola taste with ice cream-inspired flavours. The company added that flavoured cola is growing ahead of unflavoured cola, creating an opportunity for retailers to drive interest in the category.
The products are available in a range of formats, including eight-can multipacks, 500ml plain packs and price-marked packs. Cherry & Vanilla and Raspberry Ripple are also available in individual 330ml cans.
Retailers visiting the At Your Convenience platform can also access information on the new range, category trends and tools aimed at helping grow sales.
