Premium ale, McEwan’s Champion, has been updated with a contemporary new bottle design.
The redesign is the latest step in the rejuvenation of the McEwan’s brand, which has also seen the launch of four new beers.
Robb Hamlin, Marketing Operations Manager for McEwan’s, said: “The new packaging for McEwan’s Champion helps to refresh the brand whilst aligning it with the wider McEwan’s range.”
Hamlin hopes a more contemporary look will give the beer a stronger on-shelf presence that will encourage people to try it.
The new look follows a recent makeover for McEwan’s Export, the launch of McEwan’s IPA last year, and the introduction of McEwan’s Red, Amber and Signature in 2013.
