Nutella are launching a bespoke £1.4m integrated advertising campaign in the lead-up to Pancake Day on Tuesday, 17th February.
With the strapline of ‘Pancakes love Nutella’, the promotion begins at the start of next month and will feature TV and radio commercials, nationwide out-of-home advertising and digital activity.
Levi Boorer, Customer Development Director, Ferrero, said: “Chocolate and hazelnut are the most popular sweet toppings on Pancake Day and we want to drive excitement amongst consumers at every touch-point this year.”
The campaign will also feature in-store displays, as well as digital count-down timers sited in shopping centres and railway stations.
