Chivas Regal has unveiled a contemporary new design for its 12 Year Old bottling, which rolls out from this month.
The new design retains the bottle’s familiar silhouette, whilst raising its shoulders. The brand signifier is now included on the bottle, embossed as a more prominent, organic feature, and the signatures of founders James and John Chivas have been added to the glass. The label has also evolved to present a simplified and more vibrant look. The outer carton has also been re-designed.
Head of Marketing for Dark Spirits at Pernod Ricard, Vicky Hoey, commented: “Following extensive consumer research, we are excited to present a new modern look for Chivas 12YO. Available at all outlets, the new design will drive strong standout on shelf and reinforce the premium credentials of Chivas. This presents a real opportunity for retailers to grab the attention of modern whisky drinkers.”