Kepak Convenience Foods is investing £1 million in a multi-channel TV campaign in support of its micro-snacking brand Rustlers.
The four-week campaign, which breaks on 23rd November, will reach ten million 16 to 34-year-olds and also includes wide-ranging social and digital media activity.
Angela Daulby, Kepak Convenience Foods’ Channel Director, commented: “The combination of major brand investment and a proven, highly successful creative campaign, with the distinctive ‘Satisfy Your Hunger Monkey’ strapline, will generate a real buzz amongst micro-snackers. It will drive awareness of both the Rustlers brand and the broader category.
“This significant end-of-year push is another key element of our five year plan to grow penetration of the micro-snacking category by 25% over the next five years.”
