New Nestlé cookies launch in convenience

Nestle cookies

Baked by Rich’s has joined forces with Nestlé Professional to launch three new cookie flavours for the convenience channel.

The ‘Baked by Rich’s, Made with…’ range includes Matchmakers Zingy Orange, Aero Peppermint and Little Rolo.

Available as a thaw and serve format, the cookies are designed for retailers who want to offer a fresh bakery option but don’t have the space for an in-store bakery. Bake-off frozen pucks are available for larger stores and for grocery multiples.

The three flavours are available from August at an RSP from £2.29 for a bag of four cookies.

The range allows retailers to offer an in-demand coffee and bakery combination, with recent Rich’s trials showing a x2.5 increased rate of sale when cookies are placed near an in-store express coffee machine.

John Want, Sales, Marketing and R&D Director at Rich’s, commented: “With value on the mind of many in the months ahead, consumers are looking to trusted and well-known goods to guarantee quality. Nestlé Professional’s portfolio includes some of the most recognised confectionery brands in the world and our development team has loved using these unique and delicious ingredients to create mouth-watering new cookies for independent retail.”

To stock ‘Baked by Rich’s, Made With…’ contact nestle@rich.com.