Treasury Wine Estates’ Blossom Hill brand has partnered with TV and radio personality Laura Whitmore on a consumer campaign to celebrate its 30th birthday.
The campaign is supported across in-store, PR, and social media. It seeks to quash anxieties people may have around achieving various goals in life by a particular age. It has been informed by consumer research that found 77% of Brits aged 25-35 feel pressured to reach certain life milestones by the time they turn 30.
Laura Whitmore commented: “When Blossom Hill told me they wanted to help smash the stigma and pressures that come with reaching milestone birthdays, I was all in. I’ve been there, done that, and got more than a few t-shirts. I know being in my thirties now, that life certainly doesn’t end here and in fact, it just keeps getting better. Now I think we can all raise a glass to that, cheers to 30 Blossom Hill!”
To support the campaign, TWE will launch Blossom Hill 30th limited-edition labels from August until end of 2022. These will appear across the brand’s Soft and Fruity Red Wine; Crisp and Fruity White Wine; and White Zinfandel varietals.
Ben Blake, Head of Marketing, EMEA at TWE, said: “Laura speaks so well to our target audience and is one of the most loved TV personalities in the UK. This integrated campaign will seek to elevate Blossom Hill through association and excite existing customers and consumers new to the brand alike.”
Discover more information on Blossom Hill’s 30th birthday celebration.