Pladis has launched a new duo of limited-edition Jacob’s Mini Cheddars flavours – Classic Cheese Pizza and Bangin’ Cheese Burger – to attract younger shoppers to the brand.
Baked with real cheese and inspired by popular meals, both are available now in 6x23g multipacks with an RSP of £1.50.
The launch marks the fifth annual limited-edition flavour rotation for Mini Cheddars. The previous four ranges have welcomed 2.8 million new shoppers to the brand.
Leighton Wall, Marketing Director – Savoury, at pladis UK&I, commented: “We anticipate the range will be received with open arms by established and loyal Mini Cheddars fans, whilst also inspiring younger adults seeking trend-led flavour variants to buy into the brand.”