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Nappy go lucky

baby in nappy

The Auld Yin’s falsers flew halfway across the office when he discovered that Heinz for Baby has launched a new ad campaign to celebrate – as the brand puts it – “the joy of parenting”.

The ‘Pure Joy’ campaign pays homage to the “real, chaotic joy” of parenting.

Squinting at a picture of a yummy mummy spoon-feeding her adorable tot, UTC said that just about covered the joy but “what about the ‘real’ and ‘chaotic’?”

In his twilight years, the old boy is now a lot closer to wearing a nappy again than changing one, but he still vividly recalls with horror wrestling with poo-stained terry-towelling and safety pins at three in the morning as UTC Junior screamed the house down.

He gave both barrels to Heinz for Baby’s Georgina Fotopoulou, who said: “We want to show how Heinz is a brand that understands [parents’] needs and is there, by their side.”

“By their side?” he snorted. “In that case Georgina hen, you’d better start passing the wet wipes.”

Under The Counter

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.