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Müller Wiseman links up with Snoopy and Charlie Brown

Muller Wiseman milk

Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie in UK cinemas on 21st December with the launch of an on-pack promotion across its two-litre Black and White milk.

Promotional labels on packaging encourage consumers to visit www.winwithblackandwhite.co.uk and enter the barcode from their promotional product to be in with a chance of winning a pair of cinema tickets. Entrants will also be automatically included in a prize draw at the end of the promotion for the chance to win a family trip to New York.

Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We are delighted to link up with 20th Century Fox and Snoopy and Charlie Brown: The Peanuts Movie for this fun promotion designed to delight and engage consumers by linking our iconic Müller Wiseman Dairies Black and White range with another black and white icon – Snoopy of course!”

Black and White milk is in volume growth by 3% versus the fresh milk impulse market which is in volume decline (-4.3%), and has increased its share of the impulse market from 18% to 19.4% in the last year.

The promotion, which will be supported by in store point-of-sale promotion materials, is live now and will run across Müller Wiseman Dairies Black and White two-litre skimmed, semi-skimmed and whole milk, including Grampian and Scottish whole milk and semi-skimmed milk and West Country semi skimmed milk, until 10th January 2016.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.