Pladis’ McVitie’s Penguin Biscuits has collaborated with Penguin Books to publish The Book of Penguin Jokes and shoppers can win copies as part of an on-pack promotion.
The limited-edition A5 publication commemorates the National Year of Reading 2026, encouraging families to discover the joy of reading together.
Shoppers can win one of 3,000 copies of The Penguin Book of Jokes via promotional McVitie’s Penguin packs from 3 August. Up to 20,000 Google Play audiobooks are also available to win.
The Book of Penguin Jokes, which has a foreword written by celebrated children’s author and former Children’s Laureate Michael Rosen, brings together a selection of the cheeky one-liners that have delighted Penguin biscuit fans for generations, alongside a collection of brand-new jokes specially commissioned for the book.
“For generations, McVitie’s Penguin biscuits have been making people smile with the jokes inside every wrapper, while Penguin Books has inspired millions through the joy of reading,” says James King, Marketing Director, pladis UK&I. “We’re incredibly proud to bring these two iconic brands together to celebrate the National Year of Reading with a collectable item that gives fans another reason to embrace those shared moments of curiosity, silliness and laughter. We hope the new book will allow people to create memories they’ll treasure long after the last biscuit has been enjoyed.”
“We’re delighted to bring these two iconic Penguins together for the National Year of Reading. This partnership celebrates the joy of reading and our belief that books belong in everyday life,” adds Rebecca Sinclair, Chief Brand Officer at Penguin Books. “Humour has a unique way of bringing people together, and we hope this collaboration inspires everyone, from young readers to lifelong book lovers, and those rediscovering reading, to take a book and biscuit break. Because sometimes all it takes is a laugh, and a great story, to remind us why reading matters.”
