AG Barr has released its first new Christmas advert in nine years, entitled ‘Jumper’.
The ad celebrates the gift of giving, with an Irn-Bru twist, and is the fourth advert in the ‘Gets You Through’ campaign.
It features a keen granny gifting her grandson with a homemade treat – a hand-knitted mountain scene Christmas jumper. Unfortunately, the design is eye-catching for all the wrong reasons. But, as one might expect, a can of Irn-Bru gets him through what could have been an awkward family moment on Christmas Day.
The ad is now available to view on official Irn-Bru social channels and irn-bru.co.uk and is the third from the ‘Gets You Through’ campaign to be released this year, following the ‘Train’ and ‘Get a Grip’ ads this summer.
AG Barr Head of Marketing, Adrian Troy, said: “Christmas is a time for giving, and this year our granny might have given a little too much. However it’s the thought that counts and as always, Irn-Bru is on hand to get people through all kinds of difficult situations – even at Christmas.”
