Potato grower and supplier Albert Bartlett has partnered with beloved children’s brand Supertato to launch a new on-pack promotion set to roll out nationwide from 3rd of August to 4th of October 2026.
The campaign will feature special Supertato-branded packs of Albert Bartlett Red Rooster and Butter Gold potatoes across major UK retailers, offering shoppers the chance to win a range of Supertato-themed prizes. Designed to appeal to young families, the promotion combines everyday mealtimes with playful storytelling, helping to bring fun and engagement into the kitchen.
Running across nine weeks, shoppers can buy a promotional pack, visit www.albertbartlett.co.uk/supertato-promotion or scan the QR code on pack, and enter their details for a chance to win. All entries will also be automatically entered into the Grand Prize draw. Prizes include:
• Grand Prize: Complete Supertato book collection, Supertato plush, and a Supertato Tonie with Toniebox
• Runner-up prizes (x5): Complete Supertato book collection
• Runner-up prizes (x200): Individual Supertato books (mixed titles)
The collaboration aligns with the wider National Year of Reading 2026, a government-funded initiative supported by the National Literacy Trust and publishers, which aims to reconnect people of all ages with reading for pleasure.
The promotion will be supported by a coordinated communications campaign ensuring strong reach and awareness across the UK.
