Mountain Dew answers its Call Of Duty

Mountain Dew

Mountain Dew is partnering with video game giant Activision on its latest release, Call of Duty: Black Ops Cold War, to run an on-pack promotion for the second year.

The promo, which is supported with wider marketing activity, goes live at the beginning of November. Shoppers can get double XP points with every purchase of Mountain Dew, which will enable faster in-game progression.

Limited-edition Mountain Dew bottles will be available from the beginning of November for 13 weeks.