Mountain Dew has expanded its range with the launch of Mountain Dew Pitch Black, a new citrus grape-flavoured drink now available exclusively through Booker, ahead of a national rollout in November.
Pitch Black joins a brand now worth £32.6m in retail sales and gives retailers a new single-serve option from Mountain Dew, which is the third fastest-growing flavoured carbonates brand in convenience.
The new variant combines citrus and grape flavours and features dark purple liquid and space-inspired packaging designed to stand out in-store.
Available in 500ml packs price-marked at £1.75, Mountain Dew Pitch Black comes in cases of 12.
POS materials including a barker, A4 poster, window vinyl and bottle-shaped strut cut-out are available to order via Carlsberg Britvic’s At Your Convenience platform. Digital assets including till screen, Facebook and Instagram artwork are also available.
