KP Snacks has launched a new TV campaign to support its McCoy’s Muchos range.
The ad is running across Channel 4 and Dave until the end of November and will also feature during the ad breaks of Channel 4’s The Last Leg.
The ad depicts a Mexican wrestling match between a McCoy’s Muchos tortilla snack and a standard triangular tortilla chip. There are no prizes for guessing who wins.
Ilan Arkin, Marketing Controller for McCoy’s, Butterkist and Heritage Brands at KP Snacks, said: “When looking to target a young affluent audience, Channel 4 provides the perfect environment as a young and upmarket channel.
“Partnering with Channel 4 and the right programming will help drive McCoy’s Muchos to front of mind awareness whilst maintaining a maverick McCoy’s style and cleverly pulling out Muchos’ personality.”
Launched in 2019, Mccoy’s Muchos now has an RSV of £11.8m.