Coca-Cola Europacific Partners has announced the return of Monster Energy’s popular promotion in partnership with Call of Duty, giving retailers the chance to tap into energy drinkers’ passion for gaming.
Gamers and Monster fans can now collect codes to stockpile rewards ahead of the release of Call of Duty: Black Ops 7 on 14 November. The campaign has been extended following last year’s success and will run until 31 March 2026, with code redemption available until 30 April 2026.
The promotion spans individual cans and multipacks of Monster Original, Zero Sugar, Absolute Zero, Ultra White, Ultra Rosa, Juiced Mango Loco, Ultra Strawberry Dreams and Pipeline Punch. Shoppers can scan QR codes or enter codes under ring pulls to unlock in-game content including double XP tokens, operator skins and gear.
Promotional packs will feature the Cerberus logo inspired by the Wolf King, designed to capture attention and enhance in-store experience. Retailers can request point-of-sale materials from My.CCEP.com.
Monster will leverage gaming influencers on Twitch and YouTube and run high-profile media partnerships to boost awareness. Last year, fans watched over 23 billion hours of Call of Duty content on Twitch.
Monster is now worth more than £801m and is the fastest-growing major energy brand in GB, against a backdrop of 11.7% volume growth. The promotion builds on recent launches including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch and Monster Lando Norris Zero Sugar, with more to come.
