Kellanova, parent company of Pringles and Cheez-It, has unveiled a new festive campaign offering retailers the chance to win £10,000 in cash.
Running until Boxing Day across symbols and independents in the UK, the ‘Deck the Shelves’ competition spans Pringles and Cheez-It price-marked packs in both large sharing and single formats.
Retailers can enter by purchasing any case of qualifying PMP product and scanning the QR code in depot or visiting the campaign microsite to complete a short entry form and upload a receipt. One winner will be selected at random.
Kellanova has also launched a consumer promotion offering instant £100 Prezzee gift cards via a QR code on pack. The QR code will also feature on point-of-sale materials, with hundreds of kits available to help retailers create in-store impact, including branded slim FSDUs, posters and shelf cards.
Last December, one in three households purchased Pringles, equating to over 25 million packs sold – almost 11 every second. Meanwhile, Cheez-It has generated £24m in sales since launching in the UK last summer.
