Miller Brands is continuing its television advertising campaign in Scotland for Miller Genuine Draft. The activity, which will see two bursts of advertising in August and October, will build on the 2012 “Tonight, It’s Miller Time” campaign.
Featuring the song “Can’t Hold Us” by artists Macklemore and Ryan Lewis, which is enjoying huge success and recently topped the UK national charts, the campaign aims to drive sales for the brand throughout the summer and beyond.
Sam Rhodes, Director of Customer Marketing for Miller Brands, comments: “Miller Genuine Draft is already the second biggest lager brand in the Scottish off trade`, and this new wave of support will build on this success by further heightening awareness of the brand, while building the association of Miller Genuine Draft with the ‘something for tonight’ occasion.
“Consumers are increasingly visiting convenience stores to buy ‘something for tonight’, often consuming their purchase within four hours of buying it. Retailers can tap into this and take advantage of the increased exposure Miller Genuine Draft will see over the coming months by ensuring their Miller Genuine Draft offering is kept chilled, and by stocking up on smaller packs.”