Mentos has launched Mentos Mix on the Beach, a limited-edition flavour pack.
Available from March until stocks last, the new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango.
Claire Powley, Senior Brand Manager for Mentos, said: “Mix on the Beach is a fun and unique addition to any fixture. We anticipate that it will appeal to a younger audience thanks to the bright packaging and tropical flavour combinations.”
The launch will be supported with an advertising campaign, part of Perfetti Van Melle’s £3.5m investment in the brand.
