Kraft Heinz welcomes its ‘Irresistibly Tasty’ Heinz Tomato Ketchup campaign to the UK this month, following a run in the US.
The campaign starts on Monday 13 April, with a 30 second video-on-demand spot which then moves on TV in April. ‘Weiner Stampede’ demonstrates what happens when a torrent of ‘hot dogs’ (dachshunds strapped into oversized finger rolls) is unleashed on the aforementioned condiment. The ad also features a five second tag to highlight the new 50% Less Sugar & 50% Less Salt variant.
The TV ad will be supported by in-store POS, digital and social media activity throughout 2017.
Ashley White, Marketing Manager for Heinz Tomato Ketchup, said: “By featuring its entire range in this new creative, including the latest introduction of Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, we hope to demonstrate that great taste runs in the family.
“Retailers should ensure they have availability of a selection of products to meet consumer demand.”
