Perfetti Van Melle (PVM) has launched two Booker-exclusive Mentos Rolls: Mentos Green Apple Roll and Mentos Strawberry Mix Roll.
Available now, both have been developed to build on the success of Mentos Fruit, described by PVM as the UK’s number one fruit single.
The new Mentos Strawberry Mix Roll combines three strawberry flavours – sweet, original and sour – in one roll. Meanwhile, Mentos Green Apple Roll brings a crisp apple flavour to the range.
The products are available now through Booker with an RSP of 75p. They come in 37.5g rolls, with 40 units per outer.
Confectionery singles are worth £430m. Research cited by PVM found that 70% of singles purchasing decisions are made in-store, highlighting the importance of innovation in driving impulse purchases.
