Mentos has launched ‘Me & You,’ a brand new and interactive on-pack promotion.
Based on user generated content, the promo encourages shoppers to snap a selfie of themselves with their favourite Mentos roll or multipack and share the photo on Facebook or Instagram using the #MentosMeandYou hashtag to be in with a chance of winning a prize.
Fifteen lucky top prize-winners will each receive a £1,000 Buyagift voucher. A host of other prizes are up for grabs including lesser-value Buyagift vouchers and limited-edition boxes of Mentos rolls, featuring some flavours not currently available in the UK.
The campaign will be supported with a £1m media spend until the end of January next year.
Sarah Elmer, Mentos Brand Manager, said: “We know that the refreshment category is under pressure at the moment, but we want to reassure retailers we are investing in our brands at Perfetti Van Melle to turn this around.
“We are confident Me & You is a promotion that will encourage repeat purchase and drive new shoppers to the category too.”
For further information call 01753 442100 or visit perfettivanmelle.com.
