Mentos has expanded its range with the launch of Mini Mentos, a new individually wrapped treat-size format aimed at the growing sharing confectionery market.
The new sharing bag contains 18 individually wrapped mini rolls in Strawberry, Green Apple, Orange and Lemon flavours.
The launch sees Mentos enter the £28m bag-in-bag segment with a format designed to combine sharing, convenience and portion control. Each mini roll contains 41 calories.
Suitable for vegans, Mini Mentos is designed to appeal to a broad range of shoppers and create additional consumption occasions, including on-the-go snacking, sharing and seasonal events such as Halloween and Eid.
The 214g bags contain 18 mini rolls and have an RSP of £2.75, with a promotional price of £2.25. The product is supplied in shelf-ready packaging containing 10 bags.
