United Biscuits has launched a McVitie’s limited edition Celebration Tin. The McVitie’s Celebration Biscuit Selection includes a delicious assortment of plain, chocolate, creams and jam McVitie’s biscuits. With a Union flag design, the eye tin has great stand out on shelf and will also act as a keepsake. The 475g tin will be available from late May with an rrp of £5.
Over the last few years we’ve had numerous reasons to celebrate, from the Royal
Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, commented: “The British love an occasion to celebrate and this year will be no exception. The Limited Edition McVitie’s Celebration Tin is perfect for treating your friends and family at the various social gatherings across the UK this summer and is therefore a must stock item for retailers. In fact, last year’s McVitie’s Diamond Jubilee Tin achieved nearly £1m worth of sales in the 2 months it was on sale highlighting the incremental sales opportunity the limited edition tin will offer retailers this year.”
