Pladis has unveiled McVitie’s Jaffa Elf Milk Chocolate Treat and McVitie’s Penguin Milk Chocolate Treat.
The launches mark McVitie’s debut in the Christmas chocolate confectionery aisle and are rolling out across grocery, wholesale and convenience from September.
McVitie’s Jaffa Elf Milk Chocolate Treat features a tangy orange-flavoured centre and biscuit pieces in an elf-shaped milk chocolate format inspired by Jaffa Cakes.
Meanwhile, McVitie’s Penguin Milk Chocolate Treat combines milk chocolate, chocolate-flavoured cream filling and Penguin biscuit pieces.
McVitie’s Jaffa Elf Milk Chocolate Treat (29g) and McVitie’s Penguin Milk Chocolate Treat (29g) have an RSP of £1.
