Pladis has extended its Jaffa Cakes brand into biscuits with the launch of limited-edition McVitie’s Digestives Jaffa Cakes flavour.
The crossover between Jaffa Cakes and Digestives leans into the long-standing debate over whether Jaffa Cakes are cakes or biscuits, with the new product reinforcing the brand’s stance that Jaffa Cakes are cakes.
Each biscuit combines a classic Digestive base with a Jaffa Cakes-flavoured layer, bringing together two of the company’s best-known brands in a single product.
The limited-edition line is available now in Sainsbury’s, ahead of a wider rollout across grocery, wholesale and convenience from 29 June 2026. The product has an RSP of £2.35.
