Müller UK & Ireland is launching a new Müller Corner collaboration range featuring Oreo, McVitie’s Jaffa Cakes and Flipz.
Available now, the range has been developed in partnership with Mondelez International and pladis.
The launch forms part of Müller’s strategy to revitalise the category and support its ambition of having a Müller product in every fridge.
Singles roll out this week with an RSP of 90p, while four-packs (RSP £3) will follow later this month.
Müller said the launch is designed to create new reasons to purchase and help retailers drive incremental category growth. The range will be backed by a multi-million-pound marketing campaign spanning TV, broadcaster video on demand, retail media, shopper marketing, audio, out-of-home and social channels.
The activity builds on Müller Corner’s ‘You Know How You Like It’ brand platform, which launched earlier this year, and aims to drive awareness and trial through in-store and online activity.
