McCoy’s is amplifying its ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK.
Featuring in branches of Bestway, the football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two for £21’ case offers.
Matt Collins, Trading Controller Convenience at KP Snacks, commented: “As well as this wholesale-specific activity, we are also offering convenience and independent retailers stand-out units and unique point of sale kits including shelf barkers, till screen surrounds and FSDUs, so they can take advantage of this huge activation in their own stores.”
McCoy’s ‘Win Your Club’ on-pack activation will be running until November across select grab bag and multipack SKUs. The promotion offers an array of prizes, including a ‘Win Your Club’ package which gives entrants behind the scenes access, the chance to meet the team and front the media, plus more. Fans will also be able to get their hands on thousands of free tickets and branded merchandise such as football scarves.