Boost has unveiled a limited edition Winter Spice energy drink which will launch in September.
The brand says Winter Spice is a rich and warming drink infused with plum, cloves and cinnamon flavours. Available in 49p price marked 250ml cans, it comes in cases of 24 and will deliver a minimum POR of 45%.
There will be a fully integrated marketing campaign to support Winter Spice in terms of free POS material, sampling activity and digital support. Social media activity will promote the limited edition product throughout the sales period and will include a focus around the hashtag #spiceupyourwinter.
Boost’s Sales Director Al Gunn commented: “Our Champion Of The Independents’ initiative is seriously building momentum and so we are delighted to have developed this limited edition product that will not be available in the multiples. Following recent research, we know that flavours are a key growth area in the energy drinks category and, indeed, our 250ml flavoured SKUs are currently enjoying a 45% year on year increase in sales. So we have high hopes for Winter Spice!”