McCain has unveiled the latest advert in its ‘We Are Family’ campaign.
Featuring the voice of actor and comedian Ricky Tomlinson, the advert follows eight couples during everyday moments and highlights how they interact with one another over meal-time.
The ad features products from both the brand’s chilled and frozen ranges. It is particularly targeted at two-person adult households and is the first time the chilled range has been featured on TV since McCain made its chiller cabinet debut in September 2016.
The £3.2m multi-channel campaign will air across TV, video-on-demand, out-of-home, cinema, print and online media and social channels for six weeks.