Juiced: Britvic’s latest Fruit Shoot off-shoot

Fruit Shoot Juiced

Britvic has unveiled Juiced, the latest addition to its Fruit Shoot range.

Available from the end of February, Juiced is a 50:50 blend of juice and water, sweetened only with real fruit. It is produced from 100% naturally-sourced ingredients, is school-approved and is free from preservatives, added sugar, sweeteners, artificial colours or flavourings.

The new range includes three variants – Apple & Pear, Strawberry & Raspberry and Orange & Pineapple – all of which are available in multipacks of six 200ml bottles.

Coinciding with the launch, Britvic is also introducing a fresh new look across the entire Fruit Shoot range. The new design will see the range packaged in a semi-translucent bottle with clear on-pack messaging highlighting its ‘made with real fruit’ and ‘no added sugar’ credentials.

A £3.5m marketing campaign kicks-off at the end of March, focussing on inspiring kids’ adventurous sides and supporting their development both physically and emotionally. ‘It’s My Thing’ includes TV advertising for the Juiced and Hydro ranges, as well as a brand partnership with Netmums.

Reaching out to retailers, Kevin McNair, GB Marketing Director for Britvic, said: “Juiced provides parents with a great-tasting drink that their kids will love. With its ‘better for you’ portfolio that inspires kids, is trusted by parents and has a product for every occasion, by stocking Fruit Shoot you can be sure you’re offering your customers the right solution for their kids, whether at home or on the go.”