Maxxium UK has announced the appointment of Mark Riley as Managing Director, effective 1st April 2015. This follows last month’s announcement of Huw Pennell’s departure from the company to take up a newly created role with Edrington.
Riley has 18 years’ experience in the drinks industry, joining Maxxium from Beam Global in 2009 as Commercial Operations Director before becoming Off-Trade Sales Director in 2012.
Maxxium recently strengthened its portfolio with the integration of Beam Suntory brands, and Riley is delighted to be taking the reins at what he sees as an exciting time as the company tries to recruit consumers into the whisk(e)y category. He commented: “Our expertise in whiskies and mixology will be a key part of our growth strategy and I look forward to partnering with our customers in this new chapter at Maxxium.”
Huw Pennell, Maxxium’s outgoing Managing Director, said: “Mark will bring his operational expertise, strategic thinking, energy and dynamism to this role. I am very proud to be leaving Maxxium UK in the hands of such a strong leader who will guide the business on the next stages of development.”
