Coca Cola Enterprises is refreshing its glacéau vitaminwater line-up with the introduction of a new zero calorie and zero sugar variant.
Glacéau vitaminwater multi-v zero has a lemonade flavor and is sweetened using stevia leaf extract. It replaces glacéau vitaminwater multi-v, and will roll out with promotional neck collars until July. POS materials are also available.
Caroline Cater, Operational Marketing Director at CCE, said the launch formed part of a wider commitment to offer consumers greater choice.
She concluded: “As the popularity of functional waters continues to grow, we would encourage retailers to stock up on promotional packs of glacéau vitaminwater zero to drive trial and encourage sales in the coming months.”