Mars bites into Rice Cake market

Galaxy Rice Cakes

Mars Chocolate Drinks and Treats has launched new Galaxy Rice Cakes, in an attempt to tap into a sector currently worth £67m that has grown by 9.7% in the last 12 months.

The new product contains 72 calories per 15g rice cake and is completely wheat and gluten free.

Chocolate is the number one flavoured rice cake within the market and the flavour is driving category growth with a 65% increase in value sales.

Michelle Frost, General Manager for Mars Chocolate Drinks and Treats said: “We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. Galaxy Rice Cakes provide the creamy taste of Galaxy they know and love in a light and modern way”.

Galaxy Rice Cakes are available now with an rrp of 89p per pack of two.