Empire spices up its mustard range

French's Spicy Classic Mustard

Empire Bespoke Foods has enhanced its growing condiment selection with the addition of Classic Yellow Spicy Mustard from French’s, the best-selling American mustard brand in the UK.

Available to the independent and convenience channel, the new product is available in cases of eight in 226g easy-squeeze plastic bottles and carries an rrp of £1.25.

To support the launch, Empire is offering customers who order a minimum of 12 cases an eye-catching purpose-built FSDU to help increase brand visibility in-store plus free cases of stock. The promotion runs until 31st August. Full terms and conditions can be found on the Empire website.

Nick Thomas, Sales and Marketing Director at Empire Bespoke Foods, said: “The French’s brand is known and loved around the world for the passion, heritage and amazing flavour behind their unique condiments and the latest addition to their range certainly doesn’t disappoint. With the barbecue season now in full swing, we’re confident this Classic Yellow Spicy Mustard will excite both consumers and retailers over the coming months.”