Burton’s Biscuit Company is launching its first ever savoury mixed variety bag under its £19.1m Fish ‘n’ Chips brand.
Expected to roll out to the wholesale and convenience channels in the coming months, the new variety pack will feature two 25g bags of both Fish ‘n’ Chips Salt ‘n’ Vinegar and Pickled Onion variants, alongside two 25g bags of Chicken ‘n’ Chips.
The packs will be available in case sizes of 12 with an rrp of £1.89.
“As savoury biscuits increasingly move into the Crisps, Snacks and Nuts category, and as we look to broaden the flavour offering for Fish ‘n’ Chips, there’s never been a better time to align the brand with other bestsellers in the category by introducing a mixed-flavour multi-pack,” said David Costello, Head of Category & Shopper Management at Burton’s Biscuit Company.
The news follows the reintroduction of Chicken ‘n’ Chips to the Burton’s savoury portfolio in June.
