Malibu has launched a campaign to encourage everyone to get into the summer mindset all year round.
A new advert takes viewers into the world of Malibu on Coco the coconut horse, where they find an inclusive space where everyone is doing what they like, whenever they like.
The ad, which is live now and will run throughout July, will appear on social channels, digital out-of-home, and video-on-demand.
In addition, Malibu will also be present at festivals including We Are Festival and South Facing this summer, sampling its range of RTDs and offering branded merchandise to drive consideration among its Gen Z audience. The flavoured rum brand is also teaming up with beauty salons across the UK by sending out exclusive mini-fridges stocked with Malibu RTDs for consumers to enjoy while being pampered.
Marnie Corrigan, Brand Director at Pernod Ricard UK, said: “This campaign invites consumers to ‘Do Whatever Tastes Good’, to embrace their guilty pleasures and enjoy drinking their favourite Malibu cocktail or drink. Our new campaign features a wide range of moments and new ways in which to enjoy Malibu, that’s unapologetically you.”
