Lucozade Sport has kicked-off 2019 with a new marketing campaign from its functional water brand, Lucozade Sport Fitwater.
The campaign includes social media activity, out-of-home advertising and influencer partnerships. It runs until early March and is expected to reach 82% of its target audience at least five times.
Adverts focus on a ‘More Than Water’ message, encouraging shoppers to purchase Lucozade Sport Fitwater to replace electrolytes lost during exercise.
Influencer partners include former Hollyoaks star Gemma Atkinson and social media fitness guru Vic Spence.
Claire Keaveny, Head of Marketing at Lucozade Sport commented: “Convenience retailers will certainly notice an increase in shoppers looking for healthier and functional drinks in January as many kick-start New Year exercise regimes and lifestyle changes.
“Our new campaign means shoppers will be looking for Lucozade Sport Fitwater in the chiller before or after exercise, so stock up to make sure it’s available to your shoppers today!”