Aryzta Food Solutions has launched a new limited-edition I Heart U Valentine’s Doughnut.
The heart-shaped traditional jam doughnut is filled with mixed fruit jam, dusted with a light powder finish and is supplied frozen. Heating time is 90 minutes.
Cases of 60 are available now for £24 – a unit price of 40p per doughnut. The RSP of 70p yields a retailer margin of 43%.
A POS pack to support the launch that includes posters and barkers is available to download.
“Research shows that 42% of in-store bakery shoppers buy due to ‘temptation’, with sweet treat and limited-edition products such as the new I Heart U doughnut enabling retailers to entice shoppers and increase basket spend,” commented Mary Byrne, Trade Marketing Manager for Retail at Aryzta Food Solutions.