Aryzta tempts Valentine’s shoppers with heart-shaped doughnuts

I Heart You doughnuts

Aryzta Food Solutions has launched a new limited-edition I Heart U Valentine’s Doughnut.

The heart-shaped traditional jam doughnut is filled with mixed fruit jam, dusted with a light powder finish and is supplied frozen. Heating time is 90 minutes.

Cases of 60 are available now for £24 – a unit price of 40p per doughnut. The RSP of 70p yields a retailer margin of 43%.

A POS pack to support the launch that includes posters and barkers is available to download.

“Research shows that 42% of in-store bakery shoppers buy due to ‘temptation’, with sweet treat and limited-edition products such as the new I Heart U doughnut enabling retailers to entice shoppers and increase basket spend,” commented Mary Byrne, Trade Marketing Manager for Retail at Aryzta Food Solutions.

For further information, retailers should call 0845 437 9593, email or visit